Rebranding success with consumer insights

Gaining insight into cider drinkers’ preferences helped Kingfisher reshape Peacock Cider’s rebrand to better connect with consumers.

When Kingfisher rebranded Peacock Cider, they turned to OnePulse for consumer insights. By using OnePulse for quick, actionable insights, they made sure their new look and focus on flavoured ciders would resonate with today’s consumers.

The Challenge: Rebranding to meet consumer preferences

In response to changing market trends, Kingfisher sought to refresh Peacock Cider, aligning the brand with consumers’ increasing desire for flavoured and high-quality ciders.

The Answer: Rebranding with consumer insights

To make sure their rebrand hit the mark, Kingfisher used OnePulse to run targeted surveys and gather real-time consumer feedback. The insights they gained helped shape their new direction. Here’s what they found:

• 60% of cider drinkers favour flavoured ciders

• 87% of consumers are willing to pay extra for better quality

With this data in hand,  they were able to pinpoint exactly what cider drinkers want—flavours and premium quality.

The Result: A bold, consumer-centric rebrand

The rebranded Peacock Cider hit pubs, bars, and restaurants with a crisp new look; showing off its fruity Apple and Mango & Lime flavours. With a rebrand backed by consumer insights, Kingfisher was confident it would be the toast of the town. 

Your next big idea is just a Pulse away! Use OnePulse’s fast and easy mobile surveys (Pulse) to get feedback in real-time. Start your FREE trial today and let’s get testing!