How Vodafone named it right

Here’s how Vodafone used OnePulse to name their product.

Vodafone is all about speed, connection, and keeping up with what people actually want. So, when they launched the UK’s first Wi-Fi 6E-enabled router, they knew one thing for sure: a name like ‘Wi-Fi6EMODELX1234‘ wasn’t going to cut it. They needed a name that felt premium, powerful, and, well… human.

Here’s how the Innovation Team at Vodafone used OnePulse to name their product.

The challenge

Vodafone wanted to move away from the usual techy, number-heavy product names. Instead, they were looking for something that instantly clicked with consumers—something that said fast, strong, and top-of-the-line.

The solution

A few Pulses later, they had their winner: Ultra Hub.

Consumers loved it because it felt fast, strong, and high-end—exactly what Vodafone was going for.

With OnePulse, Vodafone didn’t waste time guessing. They asked, listened, and adjusted—making quick, confident decisions based on what real people actually thought.

Beyond product names

Vodafone didn’t stop there. They keep OnePulse in their back pocket for all kinds of real-time insights, like:

✅ Gauging excitement around new tech trends
✅ Understanding how people feel about sustainability and eco-friendly habits
✅ Tracking consumer struggles with the rising cost of living

Need quick, reliable insights to power your next big decision? Let’s chat. 🚀?