Industry Insights

The Marketing Pulse: Easter Marketing

From what sparks spending to what’s missing in current campaigns, this blog unpacks the insights marketers need to shape Easter campaigns that resonate. Whether you’re planning promos, packaging, or messaging, now’s the time to move beyond the bunny.

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Three survey result cards featuring Duolingo, Jameson whiskey, and Glastonbury Festival.
Industry Insights

The Monthly Pulse Newsletter

☘️ St. Paddy’s, Shamrock Shakes, and Mummy Pig’s big news. See what Brits are saying.

Mar 07, 2025
Three survey result cards featuring Peeps-flavored milk, Duolingo’s owl with “RIP,” and chicks in the grass labeled “This trend is no yolk.”
Industry Insights

The Monthly Pulse Newsletter

🐣 Peeps Sweet Marshmallow Milk, Duo the Owl’s dramatic “death,” and the wildest egg experiment yet. See how consumers are reacting.

Mar 07, 2025
Industry Insights

The Marketing Pulse: March 2025

From Shamrock Shakes to Coca-Cola’s dairy debut, we dive into the latest marketing campaigns from the United Kingdom and United States.

Mar 04, 2025
Multiple footballs on a blue background.
Industry Insights

Super Bowl 2025: Ad reactions

See how consumers are reacting to this year’s Super Bowl commercials.

Feb 06, 2025
Three digital survey cards displaying consumer reactions to Valentine’s Day marketing. The first card shows a ‘Work Husband’ heart-shaped design, the second features a couple holding a red “Love” balloon, and the third highlights a red and pink Adidas sneaker. Each card notes "250 responses."
Industry Insights

The Monthly Pulse Newsletter

See how Brits are reacting to Valentine’s Day campaigns 2025! From IKEA’s meatball dinner to Adidas’ heart-themed trainers, find out what’s winning hearts, or missing the mark. Plus, trends on Pancake Day, Lidl’s pub, and more.

Feb 06, 2025
Industry Insights

Market research tips for launching a new product

Discover essential market research tips to successfully launch a new product. Learn how to gather insights and make data-driven decisions.

Jan 30, 2025
Industry Insights

The Monthly Pulse Newsletter

See consumer reactions to Super Bowl teasers—Hellmann’s, Totino’s & More! Who’s winning so far? Find out now!

Jan 28, 2025
A joyful couple shares a laugh while holding a red balloon spelling "Love." The woman wears a vibrant pink dress, and the man sports a brown T-shirt with tattoos, creating a fun and lighthearted Valentine's Day vibe.
Industry Insights

The Marketing Pulse: Valentine’s Day 2025

Valentine’s Day—romantic or just overpriced fluff? We asked 600 Brits, and opinions are split. While 30% celebrate, just as many ignore it, and 22% decide last-minute.

Jan 28, 2025
A football resting on a green football field with yard lines in the background.
Industry Insights

The Marketing Pulse: Super Bowl LIX

Dive into Super Bowl LIX with insights on game-day commercials, reactions, and halftime buzz. Discover what fans want, plus top brand highlights for 2025.

Jan 15, 2025
This image is a collage capturing various elements of British culture and history, showcasing a mix of iconic and recognizable moments. It features a dramatic lightning storm, a close-up of Cadbury Creme Eggs, a large crowd gathered at what appears to be an outdoor event, and the classic red Royal Mail postbox. There’s an ornate setting displaying a striking painting, alongside a cheerful scene of pints of beer being toasted. A whimsical carrot resembling a person or mascot adds a playful touch, while a political figure stands at a podium outside an official building, reflecting British politics. Nostalgia is represented by a Tamagotchi electronic toy, while a dramatic moment involving emergency services introduces a serious tone. The collage also includes a wall adorned with poppy decorations, likely referencing Remembrance Day, and a nod to British music culture with two individuals resembling musicians or cultural icons.
Industry Insights

2024 in review: How Brits reacted…

From political drama and royal health concerns to storms (upon storms!), we’ve captured how Brits reacted to the biggest stories of the year. Grab a cuppa and look back at 2024’s defining moments, OnePulse-style!

Dec 16, 2024