Industry Insights

2024 in review: How Brits reacted…

From political drama and royal health concerns to storms (upon storms!), we’ve captured how Brits reacted to the biggest stories of the year. Grab a cuppa and look back at 2024’s defining moments, OnePulse-style!

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A visual snapshot of 2024 consumer insights, featuring celebrities, viral campaigns, food, and pop culture highlights. Images include a Polly Pocket-themed house, fries, voting box, rhesus macaques, Snoop Dogg, Dr. Pepper, and more.
Industry Insights

2024 in stats: How Americans reacted…

What defined 2024? At OnePulse, we tracked the highs, lows, and everything in between…

Dec 13, 2024
A cozy Thanksgiving table set with candles, wine glasses, and classic dishes, celebrating traditions and food trends of 2024.
Industry Insights

Thanksgiving Food Trends 2024

What’s cooking for Thanksgiving 2024? Get the trends and consumer insights shaping the feast!

Nov 21, 2024
A collage of winter-themed images arranged in a grid. The top row shows a penguin standing on snow, a close-up of a cratered lunar surface, and a dog in a pink jacket running through snow. The middle row includes a close-up of snow-covered piano keys and a green pine branch with a question mark overlay. The bottom right corner shows a snow-covered Christmas tree decorated with lights and surrounded by white gift boxes.
Industry Insights

John Lewis Christmas Advert 2024 : The Gifting Hour

Join us as we revisit iconic ads from the past decade and see if the 2024 campaign, The Gifting Hour, has lived up to the hype!

Nov 13, 2024
This image collage features a variety of festive and winter-themed scenes: Top left: A small snowman with a hat sits on a table outdoors, with wicker chairs and a snow-covered background suggesting a cozy cafe setting. Top center: A city street with London-style architecture and a double-decker bus is adorned with twinkling Christmas lights and festive decorations as dusk falls. Top right: A close-up of a Christmas tree branch, decorated with warm lights and a simple, glass ornament. Bottom left: A close-up of green pine branches, rich in texture and full of vibrant needles. Bottom center: A woman in a coat holds a small pine tree wrapped in brown paper with a red ribbon in front of a classic red telephone booth, smiling at the festive bundle. Bottom right: A small potted pine tree sits next to a gift wrapped in brown paper and tied with a red glittery bow, adding a rustic holiday feel. Each image conveys a warm, holiday atmosphere, combining both urban and nature-inspired Christmas decor elements.
Industry Insights

Christmas adverts 2024

For Brits, Christmas adverts are more than just a marketing moment – they’re a beloved holiday tradition!

Nov 05, 2024
Collage of Halloween
Industry Insights

The Marketing Pulse: Halloween

With Halloween just around the corner, it’s time to dive into the thrilling realm of Halloween marketing!

Oct 15, 2024
OnePulse Brand Collaborations
Industry Insights

The Marketing Pulse: Brand Collaborations

With the rise in brand collaborations, we explored what makes them work—or flop. We uncovered consumer insights on the most memorable brand partnerships, identified top-performing industries, and covered reactions to the latest brand collabs.

Aug 30, 2024
Olympic Games Sports
Industry Insights

The Marketing Pulse: Olympic Marketing Campaigns

Are you ready for the 2024 Paris Olympics? This global spectacle is not just about the competitions but also an incredible opportunity for brands to get creative and connect with audiences worldwide through Olympic marketing.

Jul 30, 2024
Olympic Games 2
Industry Insights

The Marketing Pulse: June 2024

Get ready for Summer! Engage young voters, address election barriers, and celebrate Pride. Stay updated with the latest marketing insights in the Marketing Pulse.

Jun 26, 2024
Stores popular brands
Industry Insights

The Marketing Pulse: May 2024

Explore the marketing takeaways from this month’s top campaigns across the UK and US, including Apple’s “Crush” ad, McDonald’s Mental Health initiative, and KFC’s summer campaign.

May 15, 2024
love animals
Industry Insights

The Marketing Pulse: Pet marketing

Explore the effectiveness of pet marketing campaigns from the UK and US, and learn how these insights can drive your marketing success.

Apr 29, 2024