🥃 Jameson wants to “paint the whole month green”
With some help from Ogilvy, Jameson has rolled out a month-long campaign, ‘Must Be a Jameson’, just in time for St. Patrick’s Day, aiming to reach 15 million consumers.
But do month-long marketing campaigns work outside of major holidays such as Christmas?
Brits have mixed feelings about brands stretching St. Patrick’s Day into a month-long affair. 44% are open to it (if it feels authentic), 39 % it might be overdoing it. Just 17% believe longer campaigns make celebrations more fun, suggesting a fair bit of skepticism around brand-led festivities.
But here’s the real question: when Brits think of Paddy’s Day, does Jameson come to mind, or is it all about that dark, hard-to-get stout (yes, we’re looking at you, Guinness)?
Guinness still reigns supreme, with 35% choosing it as their go-to St. Paddy’s Day drink. Jameson does get a respectable 18%. So, while Jameson is making a big push to own St. Patrick’s Day, it looks like Guinness still holds the crown. But with campaigns like ‘Must Be a Jameson’, could whiskey start muscling in on stout territory? We’ll be watching.
☘️ The UK finally gets the Shamrock shake
For the first time ever, McDonald’s is bringing the iconic Shamrock Shake to the UK, and 20p from every shake sold will be donated to Ronald McDonald House Charities UK, helping families stay close to their children in hospital.
Do brits love a seasonal treat?
1 in 3 LOVE a limited edition a seasonal treat. 40% would give it a go if it sounds tasty (flavour matters!). Meanwhile 28% are loyal to their usual picks… getting them to switch that vanilla milkshake to something green might be a challenge.
Can charity links drive sales?
Well, 27% say they’re more likely to buy because of the donation. 34% appreciate the charity angle, but it would not be their main reason to purchase. Compared to 39% who would purely buy it the shake, regardless of the cause.
🐣 The Glossybox beauty Easter egg is making a comeback
Gone are the days when Easter eggs were just about chocolate because Glossybox’s beauty Easter egg is back, and it’s packed with luxury skincare and makeup must-haves. But are Brits really ready to swap their chocolate treats for beauty goodies? We dug into the data to find out.
Chocolate vs. beauty Easter eggs: Which wins?
52% say you can’t beat a classic chocolate Easter egg, while 15% are all about beauty Easter eggs, and love the creativity behind it
Fun & festivity vs. Tradition
47% prefer Easter products that focus on fun over religious themes, think bunnies, brunch, and… beauty treats! Compared to just 1 in 10 who think brands should stick to religious-themed products. Meanwhile 42% don’t care about the theme—it’s all about the experience.
But are brands making Easter too commercial?
35% feel brands are turning Easter into just another shopping holiday, while 31% think this shift is inevitable—holidays evolve, after all. And then there’s the 12% who really don’t mind, as long as chocolate eggs stay put.
American marketing campaigns that got us Pulsing…
🕊️Dove’s moist joke
Dove’s latest ad took a comedic spin, playing on the universal discomfort with the word moist.
Did it work?
- 38% liked seeing a funnier side of the brand.
- 42% felt humor works, but this ad missed the mark.
- 20% prefer Dove’s classic emotional ads.
Should Dove keep the jokes coming?
- 41% say YES!
- 30% say yes but only sparingly.
- 19% say nope, not for Dove.
- 10% say only if it’s actually funny.
🪦 RIP Duo the owl… or is it?
While brands are bringing back beloved characters and introducing unexpected mascots. Duolingo decided to take things in a very different direction—it straight-up killed off its iconic green owl, Duo. And naturally, people lost it.
How did Americans react to the death a much beloved brand mascot?
- 42% were in shock
- 18% were grieving
- 7% felt a little relieved
- 33% said, “Duo who?”
But was anyone actually convinced this was the end, or is it just a marketing campaign?
🕵️ Not exactly. 2 in 5 suspected something was off, sparking a wave of wild (and hilarious) theories:
“He went into hiding to come back creepier than ever.”
“I think he went to space to learn alien languages.”
“Murdered, and we have to do lessons to solve the case.”
“Maybe he was canceled.”
“Retired to a nice farm.
UPDATE: #Duolingohasrisen
The green owl is back. And people are loving Duolingo’s social media game, with many calling it hilarious and delightfully unhinged. Thanks to the team, nearly 2 in 5 believe the owl has superpowers. 🦉✨
🇮🇪 Uncle O’Grimacey is back
McDonald’s just reached deep into its past collection, bringing back Grimace’s long-lost Irish uncle, Uncle O’Grimacey, to celebrate the return of the Shamrock Shake.
How do Americans feel Uncle O’Grimacey return?
Well, it’s a mix of excitement, confusion, and, of course, a sudden craving for that minty green drink. For nearly half of Americans, it’s a full-on nostalgia trip, 48% are loving the throwback, ready to sip their way down memory lane. Meanwhile, 42% are staring blankly at the mention of Uncle O’Grimacey. And then there’s the rest, who couldn’t care less about the history, they’re just here for the shake.
But is the Shamrock Shake actually worth the hype?
That depends on who you ask.
- 35% say it’s the best seasonal drink ever.
- 41% think it’s just okay.
- 24% are passing on it.
🏆 Soft wins
Another mascot enters the chat. And this time, it’s none other than Elmo. On’s Soft Wins campaign shifts the focus from pushing limits to simply enjoying the run.
But does this unexpected choice actually work? Well, opinions are mixed.
- 4 in 5 love the message that running should be about joy, not pressure.
- 44% think Elmo is a great fit.
- 37% are confused. He’s cute, but not exactly an athlete.
- 17% find him an odd choice altogether.
🍊 Who’s screaming for Coke’s Orange Cream?
Coca-Cola is also tapping into nostalgia with Orange Cream Coke. Some are obsessed, others aren’t so convinced, but most are at least curious. After seeing the orange-tinted ad where an entire neighborhood chases down an ice cream truck to Mariah Carey’s classic hit Fantasy…
But is a Orange Cream Coke a flavour people are actually excited to try, or just another limited-time novelty?
- 27% are all in and ready to grab a can.
- 49% would try it out of curiosity.
- 24% are sitting this one out.
So, which generation is most excited to crack open a can?
- 70% of Millennials
- 62% of Gen Z
- 66% of Gen X
🐥 Peeps in a glass
Peeps is taking its signature marshmallow sweetness to the dairy aisle with Peeps Sweet Marshmallow Milk. While some are eager to try this sugary sip, others worry it might be too sweet, or just plain odd.
Is this marshmallow-infused milk a sweet dream or a sugar overload?
- 38% expect it to taste like pure sugar.
- 25% think it’ll be a sweet, creamy treat.
- 25% predict an artificial, weird flavor.
- 12% have no idea what to expect.
And when it comes to giving it a try, the divide is just as strong.
🥛 24% are excited
🤔 28% are curious
🚫 40% said, “No thanks”
🥛 Milk, but make it Coca-Cola
In another daring dairy move, Coca-Cola is stepping into the dairy aisle. But consumers aren’t completely sold just yet. They’re expecting Coca-Cola’s take on dairy to be… something different.
So, what do people actually want from Coca-Cola’s take on dairy?
✨ 23% are looking for unique flavors and innovations.
🥤 15% want ready-to-drink convenience.
💰 12% hope for lower prices.
💪 15% are after high-protein, low-sugar options.
And then there’s the 22% who don’t expect much at all, assuming this is just another passing trend. Is Coca-Cola’s new dairy line the future of milk, or just another marketing experiment? Let’s wait and see!
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