Welcome to your January Roundup!
Super Bowl LIX is still 12 days away, but pizza’s already won TWICE. Yup, our Pulses show it’s the go-to game day snack and an ad teaser has fans hungry for more. Read on for all the early game-day stats (you won’t want to sit this one out 👀).
CAMPAIGN REACTIONS
The Marketing Pulse
Let’s see what people really think about this year’s Super Bowl ad teasers.
🍕 Totino’s: The popular snack brand is unfolding the drama this Super Bowl, and 57% are here for it. But what are viewers hoping to see? Think humor, nostalgia… and maybe pizza rolls from space?
Dive into the blog to find out what fans expect.
🍔 Hellmann’s: Mayo meets rom-com—and surprisingly, it works! 52% loved the “When Harry Met Sally” reference. But here’s the real question…is there a special guest on the way? Some think we might see Billy Crystal and Meg Ryan themselves. Get the full scoop in the blog!
🥸 Pringles: A bold teaser with mixed reactions—46% are intrigued, but others are skeptical about the celebrity cast. Who are viewers hoping to see, and what does it take to win them over? We’ve got all the insights in the blog.
🍦 Häagen-Dazs: A mysterious teaser left 26% curious, but 29% unimpressed. So, what’s holding viewers back? Theories about the ad’s star-studded cast are swirling—from Vin Diesel to Tom Cruise.
Get the full breakdown in the blog!
🍻 Bud Light: The chill teaser won over 42% of viewers, but some feel beer ads are starting to blend together. Can Bud Light stand out with star power? Viewers dropped some big names they hope to see—Snoop Dogg, and the Kelce brothers, to name a few. Head to the blog for the full wishlist.
For more snacks, surprises, and Halftime chatter, head over to The Marketing Pulse blog. We’ve got more stats for you!
PULSE HIGHLIGHTS
The News Pulse
In other news, here’s how American consumers are reacting to the latest headlines.
📵 Nearly half of Americans (49%) weren’t sure if TikTok would get banned in the US, but 36% thought it was pretty much a done deal.
📱And like a plot twist, TikTok’s quick comeback had everyone feeling some type of way—38% were suspicious, and 39% shrugged it off.
🌍 While 44% oppose Trump’s exit from the Paris Agreement, 32% support it, and 23% are still on the fence.
🔥 As LA wildfires spread, trust in officials was low. Only 16% completely trusted official information.
🪙 Elon Musk wants to ditch the penny, but Americans aren’t sold. While 35% say it’s time to let it go, 37% want to keep it, and 28% are still on the fence.
☕ Starbucks is tightening its rules: no purchase, no hang out. And 53% say that’s fair.
🎭 A woman lost €800K to a Brad Pitt deepfake, and she’s not the only one. 10% say they’ve been tricked by AI-generated media.
PRO PULSING TIPS
The News Pulse
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